PROBLEM: Conduct primary research to assess awareness of St. Jude Children's Research Hospital: Chicago Region.
KEY FINDINGS: Young Millennials use social media as main source of information. 86% of Millennials surveyed see themselves becoming regular donors, even if they do not currently have the financial means to.
SOLUTION: Drive charitable donations by increasing volunteerism, creating emotional engagement, and boosting social media following and interactivity.
Research Data & Insights, DePaul University
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PROBLEM: Conduct primary research to better understand target audience and assess awareness of LUXBAR.
KEY FINDINGS: Audience has an overall awareness of LUXBAR but does not know what it's known for. Audience prefers vodka over bourbon, LUXBAR's signature.
SOLUTION: Create a social media campaign to attract young professionals and highlight what it has to offer beyond bourbon.
Advertising Campaigns, DePaul University
CHILDREN & ADVERTISING
PROBLEM: Conduct primary research to understand view on advertising to children, junk food advertising in particular.
KEY FINDINGS: Audience believes junk food advertising impacts a child's eating habits significantly and marketers have a responsibility to disclose a product's lack of nutritional value.
Media Planning, DePaul University